Small Business Marketing » Marketing

Marketing Disease and Pushing Drugs, 1/7

admin — Wed, 31 Mar 2010 16:26:42 +0000

http://www.encognitive.com
Doctors might not be crazy about the idea, but patients are walking into their offices asking for specific drugs. They have heard about them on TV or read about them in magazines.

Askier travels blissfully down a mountain of ragweed, his skis in perfect position as pollen scatters across a parched mountain landscape. Quick–is this an advertisement for weed killer, a new type of skiing, or an allergy drug?

Unless you’ve stayed away from magazines and TV this year, you probably know this is an ad for Allegra, an allergy drug manufactured by Hoechst Marion Roussel, Inc. The caption reads: “This allergy season, live with ahhhbandon. Ahhh! Allegra!”

The Allegra print campaign is one of a multitude of highly visible prescription’ drug advertisements aimed directly at the public. Ever since federal regulations changed laws governing the advertising of prescription drugs in the 1980s, such advertising efforts have taken off. Manufacturers spent $137 million on direct-to-consumer drug advertising on television alone in 1996, according to IMS America and Nielsen Media Research. Advertising is also extensive in most major consumer magazines. “They’re spending a ton of money” says Jack Trout, a marketing expert based in Greenwich, Connecticut, and author of The New Positioning: The Latest on the World’s Number 1 Business Strategy. “They’re keeping these magazines afloat.”

http://findarticles.com/p/articles/mi_m4021/is_n1_v20/ai_20111743

Duration : 0:10:58

Part 4 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

admin — Sun, 28 Mar 2010 15:14:13 +0000

http://www.UnderGroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

Consumer Notice: This video may contain a paid affiliate link.

Duration : 0:7:0

O que é Marketing ?

admin — Thu, 25 Mar 2010 14:11:15 +0000

Vídeo aula sobre o conceito básico de Marketing baseado na definição original de Kotler.

Duration : 0:6:48

Part 2 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

admin — Mon, 22 Mar 2010 16:25:14 +0000

http://www.UndergroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

Consumer Notice: This video may contain a paid affiliate link.

Duration : 0:6:41

short-history-of-marketing

admin — Fri, 19 Mar 2010 12:52:09 +0000

Breve historia del Marketing

Duration : 0:3:31

Focused Niche Marketing, A Key Aspect of Today’s Success

admin — Tue, 17 Jan 2012 08:40:00 +0000

Exactly what is nichemanship and is it still relevant to businesses and folks endeavoring to develop or refine their strategic marketing plans and tactics?

According to an online marketing directory, nichemanship is a saying used to refer to the art of skilled selection of niches where a company can compete successfully.

It also suggests the ability to precisely figure out what your specific strong points are, who your perfect customers – the folks you’re uniquely positioned to serve are, and then seizing and holding tight to the top position – the perception of superiority, you create in the their hearts, minds, and bank accounts.

Nichemanship is about positioning your products and services so that, in the heads of your customers, there could not be a suitable substitute for the services you provide and the products you sell and service.

The first step is to examine and thoroughly analyze the leading organizations in a broad range of industries – not just other individuals like you, trying to find successful strategies you can use in your company. You’ve got to think outside the box when you are searching for ways to set yourself apart from the competition.

The Internet featuring its vast resources and a group of your peers, perhaps from across the nation, can help you do that.

So why would you desire to check out companies in industries apart from your own? Because you can learn a lot from what others are undertaking successfully – regardless of whether it seems to be directly relevant or not.

For instance, let’s imagine your business sells and services back hoes,and other similar varieties of outdoor power equipment and add-on’s.

If your study and analysis focuses entirely on your industry, your dealership will end up more and more like those of your competitors leaving the only differentiation, other that type preference, price. You’ll miss whatever others are doing successfully that you could integrate into your organization.

This popular article was syndicated across the Internet. It made sense to leverage its message by creating multiple versions of it and posting them here over time. Because you found this story by doing an Internet search obviously Google likes it. Can you tell if this is the original or one of the versions created in ten minutes? Watch The Video Now!

Just by asking the members of your peer group for tips and hints you may learn that one of them, a Chrysler dealer, provides their customers a 24/7/365 pick up service when they have a problem – irrespective of where the cycle is at. A Ford dealer in another town gives waiting customers a voucher for 50% off their meal at a neighborhood coffee shop. And you could possibly learn about a Mazda dealer that relocated an unused swimming pool into one of their buildings and converted it into a fly casting practice tank for their service center’s customers.

The importance of going through this research and investigation process is the innovation which comes next. It’s critically important that you take into account that no matter what others are doing, regardless of what you’ve done previously and regardless how insane an idea seems at first – there is really no such thing as a bad idea.

There are only good ideas that might be merged uniquely with others and improved into dramatic tools for your organization’s differentiation from your challengers.

The key for you is to relentlessly innovate and adapt your tactics – always keeping the competition wondering.

Once you announce that your car dealership is the only one in your area that sends someone out to your customers’ farms and picks them up when their vehicle has been repaired – your rivals will have to step up or lose out.

Next, you add satellite tv and wireless Internet access in the waiting room. Next you broaden the range of your free pick up and delivery service. And on and on keeping the competition off guard by using innovative strategies that you picked up from the insights of your peers.

Nichemanship is alive and well in the 21st Century, the Internet and long distance peer-to-peer collaboration make the necessary study and analysis easy.

The bottom line is to harness the effectiveness of the people you can always count on for unbiased help and insights, always strive to think strategically, innovate continually, and do the best you possibly can to execute your strategies flawlessly.

Click here to find out how this is possible!

There Are Three Keys to Tactical Business Marketing

admin — Mon, 16 Jan 2012 13:49:00 +0000

In regards to designing a marketing strategy, why do so many businesses are in such a hurry to get momentum, to get traction from their initiatives, that they forget the age old maxim – accuracy first, momentum second?

Isn’t that why brick layers at all skill levels know it’s best to measure twice, cut once?

Remember that it doesn’t help to be making good time, when you’re heading in the wrong direction.

So, precisely why are some companies – not you, your competition with a little luck, firing away before they’ve got the specific target dialed in – with a well defined focus?

Perhaps it’s due to the fact business people are generally naturally action people not to mention it simply feels better to be doing something than simply thinking about it.

Quite possibly you’ve never imagined yourself as a strategist, the other members of your business are too occupied with the day-to-day assignments to help out, and there is no one else to confide in that you trust 100%.

And anyhow, let’s say you spend time and effort strategizing all the “what if” scenarios you can imagine only to come up with something that can not work?

A principal key to success is the value of your organization’s uniqueness. What is it about your organization that separates you from your competition in your marketplace?

Incidentally, who are your regular competition? Are there any new competitors coming on the scene? What do you consider your customary marketing area? Did 70-80% of your new business originate from a comparatively small number of accounts, or a sub-niche in your sector, or a single geographical area last year?

Until you know precisely who’s currently buying from you, and why, you won’t be in a position to communicate your USP, your unique selling proposition – from the angle of your customers.

Would it be important if you could coordinate a small group of your friends , people who recognize your problems, to discuss these and other elements of your business strategy with? People who live around the country – not nearby, so you won’t be telling your business secrets or sharing your plans with a someone you’re going to run into at the mall or at church.

An additional key to the effectiveness of your marketing plan and to the success of your business on the whole is the caliber of your organization’s established reputation as someone to do business with.

In this day of more or less limitless choices of vendors it is vital that you are known as someone people look foward to business with and someone people trust to keep their word.

If you are the best kept secret in your targeted market place or in your industry – if the right people don’t know who you are, your results will be a lot less than they would be if you are a household name among your potential customers.

Your customers already know who you and to the degree they carry on doing business with you are content with the relationship. If they stand for the “right people” to you, how can you recruit them in your efforts to spread your reputation as a respected organization to use?

Possibly your peers, those in your industry, have developed marketing campaigns that systematically target the right people in their market? Maybe these same peers can help you focus your efforts in the right places based on what is working for them? That would put some razor-sharp teeth into your marketing strategy, wouldn’t it?

The next key is the quality of your products and support services.

It’s likely that the quality of your products and support services measures up to your customers’ expectations. If it didn’t there’d be few repeat sales and sales generally would be declining.

Your challenge is to acquire the ability to routinely communicate the fact that your customers’ objectives are being satisfied to your prospects. In other words getting that message out prior to a sale is the key.

An effective strategic marketing strategy combines these components into a seamless process that will help you focus on what you are unique at, who is the ideal prospect for it, and then recruiting your satisfied customers to tell your story to the right people in your marketplace.

For almost all of you this will not be an intricate process. It will take effort and you will need help.

That help can and in all likelihood ought to come from a group of your peers, people from your industry, who are far outside of your traditional marketing area.

People whose marketing insights and experiences are directly relevant to you.

Today, free long distance service, instant online webinar services, and small business webinar tools can make your meetings effective without the time and expense squandered getting to and from face to face conferences.

These Internet tools offer the ability to connect with the other members of your strategic marketing peer group 24/7 – so your plans can be refined continually to deal with the speed of change in business today.

Click here to find out how this is possible!

Small Business Marketing and Fly Fishing, What Is The Correlation?

admin — Sat, 14 Jan 2012 05:37:00 +0000

Maybe you have experienced Canadian fly fishing?

You’re out in the open by yourself wading in an ice cold creek with its dark blue water flowing by.

The sun’s glimmering reflection makes it extremely difficult for you to see more than three or four inches below the surface. A big fish could possibly be only one or two feet away although you’ll never notice it – never know it’s right there waiting for you.

For a long time you stand there casting into the dark areas, moving your fly rod back over your head – letting the line play out so that as soon as you whip it forward the more or less weightless fly at its end will drop just exactly the place where you originally planned it to land. With the knowledge that the striper are there you are making this rhythmic cast persistently up until the time a hungry fish jumps right out of the stream and grabs your fly in the air.

If this scenario isn’t like Internet website marketing for small business I’m not sure what is.

Way back in 1964 Rock Hudson and Paula Prentis starred in a wonderful Internet marketing motion picture.

The movie, “Man’s Favorite Sport” was about a fly fishing expert from Abercrombie and Fitch. He was an expert who had never ever actually fished, outside of the limits of the showroom where he deftly cast the fly across the room straight into a very little wading pond.

He was similar to so many of the Internet marketing professionals we have around today. They talk the talk nonetheless they have not walked the walk. These are the Internet marketers whose reputations have made us to think better with regards to used car salesmen. Their methods have turned lots of small business owners off, nobody wants to identify themselves as an Internet marketer, that few of you are taking advantage of the benefits of Internet marketing for small business.

Furthermore, while they make it look simple for them, everybody knows that having the optimum technology is pointless if we have no idea how to use it. And that looking like you know what you are doing is less important than actually knowing – in Internet marketing for small business – just like Rock Hudson uncovered when he had to actually go into the forest and enter a fly fishing contest.

In relation to fly fishing, if you would like be successful you will need to fish where the fish are. Relating to Internet marketing – accomplishment is all about doing the research. Who exactly do you want to reach? What specifically must they be looking for when they find your web site? And what precisely do you want them to do?

A flawed Internet marketing strategy that is executed perfectly will invariably produce better results compared with an exceptionally well developed strategy implemented poorly if the person with the imperfect process has spent the time and energy to do the marketing research that may bring the ideal website visitors to their site for the right reasons to start with.

A successful fly fisherman knows that regardless of how good they are at casting, regardless of how remarkable their colorful tiny fly, and no matter how exactly they know the location of the fish – it still takes hours of consistency, casting again and again if they want to net their limit.

While the fish swim leisurely, just simply spending time with their amigos – looking up at the tiny fly flicking at the surface, some of them just ate, a few of them are too tired, a few of them have other things on their mind, you will never know? One thing is certain – they are certainly not all inquisitive about the fly at any one time, nonetheless they all will be willing to take a grab at it sooner or later.

The true secret then is to be right there in close range when they are in a position to take action. If your main Internet marketing method means you send out emails once in a while, or you rely on people who visit your site to “buy now” – you are missing 99% of the prospects.

Once you’ve attracted them to your site, you need to do something that captures them - so later on when they have elevated themselves from casual looker to actual prospect, you will be able to present your solution again. We can never assume anyone to return to our web site – so we’ve got to take advantage of the fact that they showed up at least once.

Folks whose revenues come from our Internet marketing know that when we attract the right people for the right reasons we have done the hard part. At that point we want then to either buy what we’re selling, give us their permission to follow up with them later, or go away. That’s it – it’s that simple.

Fly fishing, I am told, is exciting because when the fish is ready – they jump out of the water and grab the fly. From that moment on it’s between the fish and the fisherman. The fish wants an opportunity to re-think their decision and the fisherman wants to get the fish in the net. Isn’t this like you converting a browser to a prospect to a customer?

With regards to Internet marketing for small business, those who grab your offer will be those who are looking for what you’re selling and who have found your product/service/price/benefit equation compelling enough to grab it.

From that point on it’s between you and them to see if they drop into your net or swim away.

After they are on the hook you’re job is to reel them in as flawlessly as possible – making them happy and comfortable with the decision they’ve made today, tomorrow, and for years to come.

Most of us rely on occasional, often coincidental connections with our peers for the insights that could make all the difference. Conversely business owners who regularly integrate the experiences of their successful industry peers into their decision making process will certainly outpace those who simply set goals and hope for the best.

When we make better decisions we get better results. Business success is the result of continuously making better, more informed decisions. The best leadership decisions are those made in collaboration with people whose success we respect and whose opinions we trust.

When we harness to power of people we respect we make better decisions virtually 100% of the time. If you want to be even more successful in the future than you are today, a business to business leadership development mastermind group will show you how to stay focused on what’s important to you, your family, and your business.

Click here to find out how this is possible!

Research Is A Necessity to Find Article Marketing Success

admin — Fri, 13 Jan 2012 11:47:00 +0000

For those who totally desire your articles marketing strategy to succeed as well as your work compensated then article marketing research is actually an absolute necessity.

Let’s face it, no one would bother writing the articles to begin with, if they were not looking forward to a prosperous outcome. Nevertheless a lot of people, more than you may think, start writing before researching.

That’s a backwards and terminally flawed solution.

The backward approach could possibly work to a certain extent, if you are 100% certain what precisely your specific target audience wants to hear from you.

Then all you’re doing is strengthening a predictable message just like additional experts in your industry. Nothing new and likely to shine a light in a new area or from a innovative perspective.

A significantly wiser approach is to research before anything else, after that commence writing the articles. Undertaken well each article, even when it targets the same general message, brings a new perspective or highlights a different characteristic of the subject than others have done.

What kind of research is needed?

Some people get started with keyword phrases, the actual search terms their specific audience will probably use while looking for the info presented in their articles marketing strategy. They use various tools to get long lists of search phrases and then try to include as many of them as possible on their web pages and in their articles.

Search phrases are crucial. They allow the search engines that spider your site to spot the subject of the content, but key terms are not the only ingredient to consider.

Another critical consideration is your target market, the folks whose interest you must alert. Identifying your potential prospects is the practical first step.

Who definitely are considering the products you have to sell? Just what kind of information do they need about your products or services? Where are they most likely to look for the information? Those are a few of the questions to ask as you construct your articles marketing strategy.

Let’s say as an example, your ultimate goal was to provide a new line of natural items for infants and toddlers.

Brand new parents can be your market. These parents want to understand why they should be enthusiastic about natural and organic products for their newborns. They need information about the dubious safety of ordinary baby care products.

The final question for you is the easiest one to answer. The Internet is the most common source of information nowadays. It is the place “where” people go to learn about everything. Customers make use of it to compare products and do their shopping. They read “ezines”.

Writing for preferred ezines is a typical part of every last articles marketing strategy. Ezines are merely online magazines. Getting your articles published on those websites is not as complicated as you might think. As long as your submissions are informative, fairly well-written and without any obvious grammatical errors, the editors at most of the ezines allow you to publish free of charge.

And then, there are the forums. There are lots of forums for new parents. There are others about organic living. You can have fun on the forums answering questions and leaving hyperlinks that lead back to your articles or your website. Your website should also include an opt-in button for people who want your articles delivered directly to their email in box.

Just remember to focus on your article marketing research first. No strategy works without it.

This popular article was syndicated across the Internet. It made sense to leverage its message by creating multiple versions of it and posting them here over time. You found this story by doing an Internet search, so Google likes it. Can you tell if this is the original or one of the versions created in ten minutes? Watch The Video Now!

Regularly Scheduled Webinars Make Finding New Customers Quicker

admin — Thu, 12 Jan 2012 17:08:00 +0000

This is not MBA type information. To market more of everything we have to offer we have to get in front of the right people. We have to connect with people who are in search of the solutions we provide, who are ready to buy those services, have the money – and are willing to buy them from us.

If you are already doing that and desire to be more profitable the next task is straightforward. You just need to see a lot more people. The most effective way to do that (the only way in fact) is thru group functions of one kind or another.

When you are in front of more and more people, if most of them are the right people and you do so more frequently, you will make more money. And the most efficient technique of doing group events has been on the phone by using traditional conference calls, Teleseminars, teleclasses, etc.

Because almost everyone has high speed Internet access, Internet conference calls have taken hold and are pretty much transforming the way people work and connect with one another around the world. You can use them for sales and marketing of course. And as every successful businessperson is aware, maintaining the business you’ve already got is invariably more profitable as compared to making new sales – so Internet conference calls are employed for customer support, warranty answers for example.

They’ve made communications of all kinds, internal, external, and with the media, easier and cheaper than ever. The truth is, today most productive business owners can’t imagine running their business at the peak of effectiveness without using Internet conference calls. Let’s take a look at the advantages of teleconference services.

The Internet has shrunk the world and has made it a global community. Folks from different corners of the world can get in contact with each other and conduct business successfully.

These days it’s normal for companies of all sizes to have affiliate business partners and outsoucring setups in several countries around the world. In case of a meeting or a conference, previously the most inefficient expenses a business had, you can’t be flying from one country to another to meet everyone. It is costly in both time and money, not to mention that going to meetings keeps you from doing what need to be done on a daily basis.

On the other hand, you can use Internet conference calls to communicate effectively with a number of people concurrently. You can have a presence in numerous cities, or countries for that matter, and still get to your daughter’s ball game.

Internet conference calls can be simply done with the help of your computer. What you need is very simple – a relatively fast and reliable Internet connection and conference call software or service. Once you install the software in your system, it is very easy to use it, since everything is self explanatory.

There are a number of companies that offer Internet teleconference services. The costs don’t vary to a large extent – they are more or less the same with all companies, as the competition is really intense.

Generally, the more people involved in a conference, the more they charge. It can cost you anywhere from $25 to thousands of dollars, depending on the rental service you choose. A onetime conference call will cost you very little while a long term rental could cost you a lot.

Even then, it is incredibly cheap when compared to the costs of flying to different countries around the world and meeting each other in person for conferences.

Some services offer a more user friendly interface than others, one that is push-button friendly. Some Internet conference call services provide step-by-step tutorials making the set up easy and simple so you will have more of them – it’s in their interest as well as yours.

There are two types of web conferencing – audio and video.

Audio web conferencing, as the name suggests, allows you to talk to each other without seeing each other. If the number of people is less, you can do it directly. If there are a large number of people involved in the conference, you can seek the help of an operator.

With video web conferencing, you get to see each other while talking. Using this service, you can network with any number of people you want. In large companies, it is very common to see video conferences with hundreds of people interacting with each other.

And recently services have come along that offer the best of both by adding Power Point to the more traditional looking conference call, will all the Internet related bells and whistles

Internet conference calls are the best way to interact with people for your business needs.

They are simple, inexpensive, and very effective. What more can you ask for?

Click here to find out how this is possible!

Small Business Marketing » Marketing

Marketing Disease and Pushing Drugs, 1/7

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Part 4 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

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O que é Marketing ?

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Part 2 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

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short-history-of-marketing

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Focused Niche Marketing, A Key Aspect of Today’s Success

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There Are Three Keys to Tactical Business Marketing

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Small Business Marketing and Fly Fishing, What Is The Correlation?

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Research Is A Necessity to Find Article Marketing Success

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Regularly Scheduled Webinars Make Finding New Customers Quicker

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