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Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs

http://www.mediaed.org

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).

Duration : 0:4:57


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25 Responses to “Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs”

  1. VICTOYA says:

    EXACTLY!
    EXACTLY!

  2. Lathox says:

    It’s not supposed …
    It’s not supposed to work that way. You go to your doctor when you have symptoms. Then your doctor tells you if you need anything or not. You don’t go to your doctor saying “Hey can I have this drug?”. It’s stupid.

  3. sk0rpi0nas says:

    Hello , who want to …
    Hello , who want to win psp , ipod touch mac and other cool prizes..? Sent me pm or my email aistis200@gmail . com with your email and you get your invitation within 1hours !

  4. TheNaturalWoman says:

    When many think of …
    When many think of drug dealers, they think of shadowy characters in alleys and ghettoes. Big Pharma (collectively) is the real drug dealers, receiving billions in bottom-line profits on a quarterly basis…and they are doing it legally.

  5. iscream22 says:

    I agree Marcus, and …
    I agree Marcus, and you are correct, the advertisements are funded by alcohol and tobacco companies. But the funniest thing is that these people like Mary who think that keeping pot illegal will keep the streets safer and help our society are bonkers. All it does is fill up prisons of mostly non violent first time offenders and waste our tax dollars and waste the valueable time of the police force when they should be getting violent criminals etc etc.

  6. iscream22 says:

    Maryellen have you …
    Maryellen have you ever tried Cannabis? If you have you would know that its actually a safe substance aside from the smoking aspect which can cause emphysema. All it does is relax you and it affects your motor skills and other functions far less than alcohol does.
    I havent smoked in 4 years and dont have cravings and ive never tried any other substances.

  7. iscream22 says:

    Youre absolutely …
    Youre absolutely correct. Maryellen needs to do her homework

  8. Isacson81 says:

    good one.
    good one.

  9. OpenComments says:

    You problem is not …
    You problem is not with the drugs. Your problem is with the people who prescribe them as quick fixes. As long as these people are kept in check, you have nothing to worry about.

    Scientology (through the CCHR) wants to obliterate psychiatrists and psych drugs form this planet. Getting rid of drugs that can still help some people is not the answer at all! Elli Perkins, Scientologist, denied her son psych drugs for his schizophrenia, and prescribed vitamins instead. He stabbed her to death.

  10. OpenComments says:

    I’m not here to …
    I’m not here to argue about psychiatry. I am here to affirm that people accuse psychiatry of the very same abuses that occur in Scientology. The difference is hard evidence (from ex-members). The only whistleblowers in psychiatry I know is Gwen Olsen. There are hundreds of ex-scientologists that can validate the abuses of Scientology’s management.

  11. OpenComments says:

    Then you obviously …
    Then you obviously have not read enough about Scientology to learn that Scientologists accuses psychiatry of the exact same abuses. Scientology may not have the legal power to imprison people, but they certainly make it difficult for its Sea Org (clergy) to leave. Sea Org members’ mail are read by upper management, and anyone who leaves the Sea Org are declared suppressive persons (SPs). Gold Base is surrounded by barbed wire with spikes pointing inward. Scientology is worse.

  12. maryellen728 says:

    Openmouth:

    Openmouth:
    Psychiatry is nothing even close to science. Psychiatry is a pharmaceutical industry owned subsidiary & propaganga machine which creates “disease” to sell product.
    Science is based on evidence not the need for profit & power.
    If you read Mad in America or Toxic Psychiatry or Brain Disabling Treatments in Psychiatry, you’d know psychiatry does everything to hide the truth about their disproven theories & distruction of lives.
    Science is based on truth not lies, deception & greed.

  13. maryellen728 says:

    You should…really …
    You should…really? Who the are you to tell me or anyone what they SHOULD do? Nobody, that’s who.
    Psychiatry has legal power to imprison innocent people, not Scientology. If you try to leave a psychiatrist, they lock you in a prison for the rest of your life, lie & claim you’re dangerous to keep you there, then poison you with drug that destroy your mind & body.
    Can’t you read? Abu Hafiza, mastermind psychiatrist behind Al Qaeda is second in command behind Bin Laden like Cheney & Bush.

  14. OpenComments says:

    You should focus …
    You should focus your efforts on the Church of Scientology and not psychiatry, because Scientology is everything you accuse psychiatry of being. They use brainwashing and mind control (training routines, see “Scientology TR demo”), lovebombing by fellow members to keep people in, and blackmail with confessional folders should they threaten to leave.

    You too are buying into the CCHR propaganda. Abu Hafiza is NOT osama bin laden. Psychiatry is a science. Underdeveloped perhaps, but a science.

  15. maryellen728 says:

    I’m not a …
    I’m not a Scientologist nor do I have any religious beliefs. That said, the second in command of Al Queda is a psychiatrist, Abu Hafiza.

    His understanding of brainwashing and mind control from his education in psychiatry likely helped recruit and train the 9-11 suicide bombers.

    Psychiatrists were very influential in NAZI Germany. Their holocaust of the mentally ill was the basis for the Final Solution.

    Doesn’t everyone know this by now?

  16. maryellen728 says:

    Believe it or not, …
    Believe it or not, many people taking prescription drug don’t get high from them. Most don’t. That’s why they’re NOT druggies.

    Most people smoke pot to get high not to treat medical problems. If you don’t know this, you must be from another planet.

    So let’s stop playing games here. People smoke pot to get high with a very, very few exceptions.

    I’m not surprised that companies that sell alcohol fund anti-drug commercials. Smoking pot is their competition for getting high.

  17. mmmmmarcus says:

    How are people …
    How are people taking prescription drugs NOT druggies?

    You are a hypocrite. Cannabis does not make you stupid, and unlike prescription medication, it is NOT chemically addictive. How about you look up cannabis and giloma? Did you know that anti-drug commercials are funded by BEER COMPANIES?

    Bet your stupid didnt know that one!

  18. OpenComments says:

    The statements you …
    The statements you are making are pure CCHR propaganda. The CCHR was a front group created by L. Ron Hubbard to obliterate psychiatry and discredit psychiatrists because L. Ron Hubbard had a grudge against psychiatry for rejecting Dianetics back in the 1950s.

    Do you also blame psychiatry for 9/11? The CCHR does:

    watch?v=Tva2q7XjseU

    As for “cleaning up the face”, it is Scientology who acts more like you describe, with “cleaing the planet”. As well, gulags = RPF.

  19. hajarc says:

    OpenComm,
    Your …

    OpenComm,
    Your postings looks like the usual psychiatric desinfo.

    Psych’s, was the one’s who created the the WW II holocaust. Before WW II they killed 280,000 mentally ill people in order to “clean up the race”. Hitler wasn’t first to present the idea about a “New World Order”. It came from German psych’s with Ernst Rüdin as the top man.

    Psychiatrists always blame others for what they do. They have gulags, concentrations camps etc.

  20. hajarc says:

    Hi MaryEllen,


    Hi MaryEllen,

    That’s how they do it. Pharma/Psychs are against Scientologists because they are afraid that the truth will come out.

  21. maryellen728 says:

    Dr. Marcia Angell …
    Dr. Marcia Angell is one of my heroes.

  22. maryellen728 says:

    My God. This is …
    My God. This is almost exactly what happened to me. Instead of asking if I was a Scientologist, the brainwashed prescription drug addicts falsely accused the numerous scientific researchers of being Scientologists.
    There was absolutely no truth in it & they were so ignorant they didn’t see their own illogic in using an ad hominem attack (attack the person not the facts) to discredit others.
    They preferred to remain ignorant. They heckled me & wouldn’t allow me to finish the presentation.

  23. maryellen728 says:

    Do you have any …
    Do you have any scientific research to support your claim that pot cures cancer?

    When you make unsubstantiated claims about illegal drugs, it just makes you look like a dope head/ druggie.

  24. mmmmmarcus says:

    Cannabis is more …
    Cannabis is more effective than aspirin in treating inflammation. Cannabis stimulates appetite. Cannabis creates a sense of well-being. Cannabis makes life enjoyable. Pills cause stomach ulcers, life-threatening addictions, and put you into severe debt.

    cannabis even annihilates cancer cells without damaging the body.

    These freaks are bombarding cancer patients with intense radiation!

    Cannabis is big pharma’s worst enemy.

  25. hajarc says:

    Hi 1stdonoharm,


    Hi 1stdonoharm,

    I agree.
    You can also do a TouTube search on Gwen Olsen.

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