Small Business Marketing » Marketing

Part 4 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

admin — Sun, 28 Mar 2010 15:14:13 +0000

http://www.UnderGroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

Consumer Notice: This video may contain a paid affiliate link.

Duration : 0:7:0

O que é Marketing ?

admin — Thu, 25 Mar 2010 14:11:15 +0000

Vídeo aula sobre o conceito básico de Marketing baseado na definição original de Kotler.

Duration : 0:6:48

Part 2 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

admin — Mon, 22 Mar 2010 16:25:14 +0000

http://www.UndergroundTrainingLab.com In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!

Consumer Notice: This video may contain a paid affiliate link.

Duration : 0:6:41

short-history-of-marketing

admin — Fri, 19 Mar 2010 12:52:09 +0000

Breve historia del Marketing

Duration : 0:3:31

What’s The Association Between Small Company Search Engine Marketing and Sport fishing?

admin — Sat, 17 Dec 2011 06:41:00 +0000

Perhaps you have experienced fly fishing? You are usually out there without any help waiting in an ice cold river with its deep blue water flowing by.

The sun’s shimmering reflection will make it impossible for you to see more than a few inches under the surface. A huge Largemouth bass could be only one or two feet away but then you won’t notice it – never even know it’s right there waiting for you.

For hours you stay there casting into the shallows, bringing your fly rod back over your head – letting the fishing line play out to make certain that each time you whip it forward the virtually weightless fly at its end will drop just the place where you originally planned it to land. Knowing that the striped bass are there you are making this rhythmic cast again and again till the time a hungry fish jumps straight from the pond and grabs your fly in the air.

If this scenario isn’t just like Website marketing for small business I am not sure what is.

Way back in 1964 Rock Hudson and Paula Prentis starred in a marvelous Internet marketing motion picture.

This popular article was syndicated across the Internet. It made sense to leverage its message by creating multiple versions of it and posting them here over time. Because you found this story by doing an Internet search obviously Google likes it. Can you tell if this is the original or one of the versions created in ten minutes? Watch The Video Now!

The movie, “Man’s Favorite Sport” was about a fly fishing whiz at Abercrombie and Fitch. He was an expert who had never ever actually fished, outside the confines of the showroom where he smoothly cast the fly across the room straight into a tiny wading pond.

The guy was like numerous Internet marketing ” teachers ” we have around presently. They talk the talk nevertheless they have never walked the walk. These are the Internet marketers whose reputations have encouraged us to think far better with regards to used car salesmen. Their maneuvers have turned a great number of small business owners off, nobody wants to identify themselves as an Internet marketer, that few of you are taking advantage of the benefits of Internet marketing for small business.

Of course, while they make it look easy for them, everybody knows that having the finest technology is worthless if we are not familiar with how to use it. And that appearing like you know what you are doing is significantly less important than indeed knowing – in Internet marketing for small business – just like Rock Hudson discovered when he had to really go into the forest and enter a fly fishing contest.

On the subject of fly fishing, if you wish to be successful you need to fish where the fish are. With regards to Internet marketing – good results is all about doing the research. Who exactly do you wish to reach? What specifically must they be looking for when they find your web site? And what specifically do you want them to do?

A flawed Internet marketing strategy that is carried out perfectly will always generate better results compared to an exceptionally well developed strategy implemented poorly if the person with the imperfect process has spent the time and energy to do the marketing research that could bring the perfect website visitors to his site for the right reasons to start with.

A successful fly fisherman knows that regardless of how good they may be at casting, regardless of how wonderful their wonderful tiny fly, and no matter how exactly they know the location of the fish – it still will take hours of repetition, casting again and again if they desire to snag their limit.

As the fish swim leisurely, just simply hanging out with their best friends – looking up at the tiny fly flicking at the surface, a lot of them just ate, some of them are too tired, some of them have other things on their mind, no one knows? One thing is sure – they are certainly not all considering the fly at any one time, nonetheless they will all be ready to take a grab at it eventually.

The real key then is to be right there in reach when they are in a position to take action. If your main Internet marketing tactic means you send out emails occasionally, or you depend upon people who visit your site to “order now” – you are missing 99% of the opportunities.

Once you’ve attracted them to your site, you need to do something that captures them - so later on when they have elevated themselves from casual looker to actual prospect, you will be able to present your solution again. We can never expect to have anyone to return to our web site – so we’ve got to take advantage of the fact that they showed up at least once.

Individuals whose revenues come from our Internet marketing know that when we attract the right people for the right reasons we have done the hard part. At that point we want then to either buy what we’re selling, give us their permission to follow up with them later, or go away. That’s it – it’s that simple.

Fly fishing, I am told, is exciting because when the fish is ready – they jump out of the water and grab the fly. From that moment on it’s between the fish and the fisherman. The fish wants an opportunity to re-think their decision and the fisherman wants to get the fish in the net. Isn’t this like you converting a browser to a prospect to a customer?

In relation to Internet marketing for small business, those who grab your offer will be those who are looking for what you’re selling and who have found your product/service/price/benefit equation compelling enough to grab it.

From that point on it’s between you and them to see if they drop into your net or swim away.

When they are on the hook you’re job is to reel them in as seamlessly as possible – making them happy and comfortable with the decision they’ve made today, tomorrow, and for a long time.

Most of us rely on occasional, often coincidental connections with our peers for the insights that could make all the difference. Conversely business owners who regularly integrate the experiences of their successful industry peers into their decision making process will certainly outpace those who simply set goals and hope for the best.

When we make better decisions we get better results. Business success is the result of continuously making better, more informed decisions. The best leadership decisions are those made in collaboration with people whose success we respect and whose opinions we trust.

When we harness to power of people we respect we make better decisions virtually 100% of the time. If you want to be even more successful in the future than you are today, a business to business leadership development mastermind group will show you how to stay focused on what’s important to you, your family, and your business.

Click here to find out how this is possible!

Is There A Relationship Between Small Enterprise Web Marketing and Fishing?

admin — Sat, 19 Nov 2011 23:15:00 +0000

Have you ever attempted fly fishing? You’re the one out there alone standing in an ice cold creek with its deep blue water flowing by.

The sun’s gleaming reflection helps make it extremely tough for you to see more than 2 to 3 inches beneath the surface. A large Bass can be just a couple of feet away only you won’t see it – never even know it’s right there waiting for you.

For hours you stay there casting into the dark areas, bringing your fly fishing rod back over your head – permitting the line play out in order that after you whip it forward the virtually weightless fly at its end will drop just the place where you desired it to land. Knowing that the trout are there you are making this rhythmic cast time and again up until the time a hungry fish jumps right out of the cold water and grabs your fly in the air.

If this scenario isn’t just like Internet website marketing for small business I’m not sure what is.

Long ago in 1964 Rock Hudson and Paula Prentis starred in the excellent Internet marketing motion picture.

The film, “Man’s Favorite Sport” involved a fly fishing coach with Abercrombie and Fitch. He was an expert who had never actually fished, beyond the confines of the showroom where he flawlessly cast the fly across the room straight into a small wading pond.

He was like so many of the Internet marketing gurus we have around currently. They talk the talk nevertheless they haven’t ever walked the walk. These are the Internet marketers whose reputations have stimulated us to think better in relation to used car sales people. Their methods have turned so many small business owners off, no one wants to identify themselves as an Internet marketer, that few of you are taking advantage of the benefits of Internet marketing for small business.

Besides that, while they make it seem easy for them, we all know that having the finest technology is worthless if we are not aware of how to use it. And that looking like you know what you are doing is a lot less important than actually knowing – in Internet marketing for small business – just like Rock Hudson noticed when he had to really go into the woods and enter a fly fishing tournament.

Concerning fly fishing, if you would like achieve success you should fish where the fish are. Relating to Internet marketing – good results is all about doing the research. Who exactly do you want to reach? Precisely what must they be looking for when they find your web site? And what precisely do you want them to do?

A flawed Internet marketing strategy that is executed properly will usually yield better results compared to an exceptionally well developed strategy implemented poorly if the person with the imperfect process has spent the time and energy to do the marketing research that can bring the ideal customers to his site for the right reasons initially.

An effective fly fisherman recognizes that regardless of how good they may be at casting, regardless of how awesome their multi-colored tiny fly, and no matter how exactly they know the location of the fish – it still requires hours of consistency, casting again and again if they would like to net their limit.

While the fish swim leisurely, just spending time with their amigos – looking up at the little fly flicking at the surface, a lot of them just ate, many of them are too tired, many of them have other things on their mind, no one knows? One thing is sure – they are certainly not all enthusiastic about the fly at any one time, nevertheless they will all be wanting to take a grab at it eventually.

The key then is to be right there in reach when they are wanting to take action. In the event your Internet marketing tactic means you send out emails occasionally, or you count on people who visit your site to “actually buy now” – you are missing 99% of the prospects.

Once you’ve attracted them to your site, you need to do something that captures them - so later on when they have elevated themselves from casual looker to actual prospect, you will be able to present your solution again. We can’t ever expect to have anyone to return to our web site – so we’ve got to take advantage of the fact that they showed up at least once.

People whose revenues come from our Internet marketing know that when we attract the right people for the right reasons we have done the hard part. At that point we want then to either buy what we’re selling, give us their permission to follow up with them later, or go away. That’s it – it’s that simple.

In regards to Internet marketing for small business, those who grab your offer will be those who are looking for what you’re selling and who have found your product/service/price/benefit equation compelling enough to grab it.

From that point on it’s between you and them to see if they drop into your net or swim away.

After they are on the hook you’re job is to reel them in as flawlessly as possible – making them happy and comfortable with the decision they’ve made today, tomorrow, and for years to come.

Click here to find out how this is possible!

Marketing & Strategic Planning Expert Ken Wong

admin — Fri, 19 Mar 2010 12:52:08 +0000

Ken Wong is an award-winning professor at Queen’s School of Business, and a frequently cited marketing authority. Wong has built a virtual cult following for business elite who have learned his unique terminology for the four groups who are the biggest threats to healthy bottom-line results. Bringing the culprits alive in his content-dense, yet fun-filled presentations sheds new light on business realities for his many clients. His message is both strategic and tactical, factual and motivational, serious and lighthearted.

http://www.speakers.ca/wong_ken.aspx

This video is brought to you by Speaker’s Spotlight – http://www.speakers.ca – Canada’s leading speakers’ bureau.

Book Ken Wong as a keynote speaker for your next event by contacting: info@speakers.ca.

Duration : 0:5:57

Strategic Planning Series – Video #3

admin — Fri, 22 Jan 2010 10:27:11 +0000

This is the third in a series of videos about Strategic Planning. In this video, I walk you through the first two elements of the Prometheus Strategic Planning System (Design the Future, Target for Success).

Duration : 0:6:40

Social Media Song: Crazy Little Thing The Web

admin — Sat, 13 Mar 2010 16:07:12 +0000

A social media song by Pete Codella. Music video by MultiMediaWise.

http://www.petecodella.com

http://www.multimediawise.com

Vocals:
Pete Codella, APR
@codella

Lyrics:
Pete and Vickey Codella

Music Video:
MultiMediaWise LLC
@MultiMediaWise

Musical Arrangement:
Mark Scholl at Screaming Tigers

Recorded at M.J. Greene Audio:
Michael Greene and Tyler Castleton

Special thanks to the crew at MultiMediaWise:
Preston Parker, Director @prestonpparker
Tyler Woodbury, Primary Editor, Camera Operator A
Ryan Pence, Secondary Editor, Camera Operator B

Also available on iTunes as part of the Online PR Podcast Episode 006 by Pete Codella and Mark Polson of Codella Marketing and Code Greene, respectively

Duration : 0:2:57

John Pilger – Obama Is A Corporate Marketing Creation

admin — Wed, 10 Mar 2010 17:07:05 +0000

John Richard Pilger is an Australian journalist and documentary maker. He has twice won Britain’s Journalist of the Year Award, and his documentaries have received academy awards in Britain and the US.

Thank You to…
Wakeymedia2
http://www.youtube.com/user/Wakeymedia2

Duration : 0:5:28

Small Business Marketing » Marketing

Part 4 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

Recommended Reading

O que é Marketing ?

Recommended Reading

Part 2 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.

Recommended Reading

short-history-of-marketing

Recommended Reading

What’s The Association Between Small Company Search Engine Marketing and Sport fishing?

Recommended Reading

Is There A Relationship Between Small Enterprise Web Marketing and Fishing?

Recommended Reading

Marketing & Strategic Planning Expert Ken Wong

Recommended Reading

Strategic Planning Series – Video #3

Recommended Reading

Social Media Song: Crazy Little Thing The Web

Recommended Reading

John Pilger – Obama Is A Corporate Marketing Creation

Recommended Reading