Small Business Marketing » media

Social Media Song: Crazy Little Thing The Web

admin — Sat, 13 Mar 2010 16:07:12 +0000

A social media song by Pete Codella. Music video by MultiMediaWise.

http://www.petecodella.com

http://www.multimediawise.com

Vocals:
Pete Codella, APR
@codella

Lyrics:
Pete and Vickey Codella

Music Video:
MultiMediaWise LLC
@MultiMediaWise

Musical Arrangement:
Mark Scholl at Screaming Tigers

Recorded at M.J. Greene Audio:
Michael Greene and Tyler Castleton

Special thanks to the crew at MultiMediaWise:
Preston Parker, Director @prestonpparker
Tyler Woodbury, Primary Editor, Camera Operator A
Ryan Pence, Secondary Editor, Camera Operator B

Also available on iTunes as part of the Online PR Podcast Episode 006 by Pete Codella and Mark Polson of Codella Marketing and Code Greene, respectively

Duration : 0:2:57

Small Business Viral Marketing Tips, SES San Jose 2008

admin — Tue, 12 Jan 2010 13:37:34 +0000

Jennifer Laycock and Andrew Goodman of Page Zero Media follow up their SES San Jose 2008 “”Igniting Viral Campaigns”" session with a discussion of the best tips on viral campaigns and social media marketing, especially for small business who want to make the most of their business online without spending too much money. The two talk about using social media sites like Linkedin and Twitter to communicate one’s marketing message to a dedicated and enthusiastic audience.

Duration : 0:3:35

Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs

admin — Mon, 25 Jan 2010 17:54:08 +0000

http://www.mediaed.org

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.

Featuring interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder, No Free Lunch), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers,), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).

Duration : 0:4:57

Social Media Marketing Made Simple for Small Businesses – Video

admin — Tue, 07 Sep 2010 03:02:51 +0000

Gail Goodman, email marketing leader Constant Contact CEO, explains Social Media Marketing: the synergies between email and social media, the acquisition of NutshellMail and the benefits to small business. NutshellMail co-founders Mark Schmulen and David Lyman talk with Goodman about the company and how email and social media are complementary.

Duration : 0:6:6

Social Media Marketing in 3 minutes

admin — Wed, 21 Apr 2010 21:17:10 +0000

http://upsidedowniceberg.com

Discover how using Social Media Marketing to promote your business can keep you top of mind with your prospects. Use Social Media to position yourself as an expert in your field, teach people how to solve their problems with your product or service and develop a lasting relationship. After all, we all know people buy from people they know like and trust.

Discover the 4 step formula for using Social Media Marketing for your business…

Duration : 0:3:34

Small Business Marketing » media

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